Impact Group is the leading sales and marketing agency in the CPG industry. While managing the creative branding for Impact Group, I was assigned the project to develop new pitch deck branding and master themes for presentations. The presentations would be used to pitch top tier clients in the CPG industry.

I began the project by doing an overall brand audit. I studied the visual attributes of the brand and the content supporting the visuals across many different platforms. I then created a presentation defining good practices for branding. This was created to be distributed company wide to employees helping them create presentations with greater ease. I designed pitch deck master themes, icons and graphics for six divisions of the company.

Once the new pitch decks were launched I incorporated the new branding into other marketing materials such as company brochures, advertisements and sales sheets.